Jayapura, July 24, 2025 — The Papua Provincial Government has called on all players in the food supply chain to remain vigilant against the circulation of counterfeit or adulterated rice in the region. The warning comes in response to growing concerns over the nationwide distribution of low-quality rice repackaged and sold as premium-grade rice.
This appeal is part of the government’s broader efforts to combat fraudulent practices in the food sector that could mislead consumers and jeopardize food security. Local authorities emphasized the responsibility of distributors, wholesalers, and modern retailers to verify the authenticity and quality of rice sold to the public.
“We urge all business actors—from distributors to retailers—to be extra cautious with the rice products they supply. Do not allow any deceptive practices such as mixing medium-grade rice with premium rice and selling it as high-quality,” stated a representative from the Papua Provincial Office of Industry and Trade.
The directive follows findings by the central government revealing the circulation of hundreds of unauthorized rice brands across the country, many of which were found to be adulterated. Economic losses linked to these practices are estimated to have reached nearly IDR 100 trillion nationwide. Papua is considered a vulnerable region due to its high dependency on rice supplies from outside the province.
To address this, the Papua government has ramped up inspections through joint task forces involving relevant agencies and the regional Food Security Task Force. These inspections cover warehouses, distributors, and retail outlets. Business operators are now required to ensure that all rice products they sell are accompanied by valid quality certification and supplier documentation.
“We will not hesitate to take firm action if violations are found. Sanctions range from administrative penalties to criminal prosecution for those caught engaging in fraudulent practices,” the spokesperson added.
The government is also encouraging the public to take part by reporting any suspicious rice products—such as inconsistencies in packaging, labeling, or unusually low prices for premium brands. Consumers are advised to be cautious and avoid being lured by low-priced rice that may be fake or of substandard quality.
These preventive measures aim to uphold food safety standards in Papua and protect consumers from deceptive and harmful products. The provincial government reaffirmed its commitment to eradicating any form of fraud in the distribution of staple goods.
